Following through his father’s footsteps, Mr. Fayez El Assiouty founded The Arab Union for Commerce in 1984. He invested in market research and consumer behavior analysis to establish his own company in the same field of sanitary ware, water pipes and fittings, where the family’s experience prevails.

Mr. Fayez had the relevant education and experience empowered him with all the necessary tools to build on what his father has begun and take it to another level. Today The Arab Union for Commerce is led by Mr. Nagy El Assiouty, Mr. Michael EL Assiouty and Mr. Youssef EL Assiouty. In its fourth decade of operation. The Assiouty family continues to dominate the market in the industry of sanitary ware, water pipes and fittings one generation after the other.

The Top of The Organizational Chart

The working team is composed of over 70 professionals who are all experienced in their fields of work and passionate about what they do. Most of our executives are graduates of Business Administration and Marketing, two areas of knowledge that the newer generations of El Assiouty family place huge emphasis on for the growth of the business. In addition, our team members have impeccable communication and customer service skills enabling them to deal with people from varying backgrounds. Being a family business, the top management of The Arab Union for Commerce treats the team members as a part of the big family and invests in retaining their talents and improving the company’s performance through continuous training.

Mr. Nagy El Assiouty


Mr. Michael El Assiouty

General Manager
BA Degree in Business Administration with Concentration in Marketing, The American University in Cairo (AUC).

Mr. Youssef El Assiouty

Partner Manager
BA Degree in Economics, The American University in Cairo (AUC).

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